Why They Bought

USDC BY CIRCLE

Circle partnered with Chelsea to accelerate mainstream awareness and adoption of USDC.

CIRCLE CHELSEA
Jeremy Allaire
“We built USDC on the belief that money should work seamlessly for everyone everywhere, the way the internet does. Partnering with Chelsea connects us with a global sports community built on that exact same borderless vision.”
Jeremy Allaire Co-Founder & Chief Executive Officer Circle

Objectives

  • Brand awareness & familiarity
  • Mainstream adoption
  • Global expansion

Circle is one of the world's leading crypto companies and the issuer of USDC, a regulated digital dollar stablecoin that enables people and businesses to move money globally.

As digital currencies become increasingly integrated into the global financial system, NYSE-listed Circle wanted a platform to accelerate mainstream awareness and adoption of USDC.

As Principal Partner, Circle and USDC will appear across the men's, women's and academy shirts, introducing the brand to Chelsea's global fanbase and the wider Premier League audience.