Why They Bought
Knox Hydrate
KNOX partnered with Newcastle United to accelerate international expansion through establishing credibility as a premium performance hydration brand.
“The energy, passion and trajectory of this club mirror our own relentless drive to disrupt the global hydration market.”
Objectives
- Brand awareness & familiarity
- Brand positioning
- International expansion
As KNOX continues its push for international expansion, the company has sought to accelerate awareness of its brand whilst establishing credibility within the global hydration and performance nutrition market.
Combining front-of-shirt branding with training ground naming rights and wider commercial integration, the partnership with Newcastle United provides KNOX with a high-profile international platform capable of introducing the brand to global audiences whilst creating an association with elite sporting performance.
Beyond brand awareness, the partnership creates authentic opportunities to demonstrate KNOX's products within an elite performance environment, reinforcing the brand's credibility through their application in player training, hydration and recovery.