Why They Bought
deel
deel partnered with Arsenal to strengthen global brand awareness and create an authentic high-profile showcase for its HR platform.
“Arsenal and deel are working closely together, and will be rolling out deel's platform across the clubs' workforce and HR operations.”
Objectives
- Brand awareness & familiarity
- Product showcase
- Customer acquisition
deel has become one of the world's fastest-growing HR technology businesses, helping organisations employ, manage and pay international workforces through a single platform. As the business expands globally, increasing awareness beyond its core customer base has become an important commercial priority.
Associating with one of football's most recognisable clubs provides deel with a high-profile international platform capable of introducing the brand to new decision-makers whilst strengthening credibility amongst existing customers.
The partnership is strengthened further through Arsenal's deployment of deel's platform across its own workforce and HR operations. This integration creates an authentic, high-profile showcase of the deel platform, that demonstrates its practical application to prospective customers.