Why They Bought
CMC MARKETS
CMC MARKETS partnered with Everton to support its evolution into a broader global financial services brand by strengthening awareness, trust and brand credibility.
“Football is one of the few passions in life that inspires lifelong commitment because, like financial markets, you invest in your club long-term.”
Objectives
- Brand awareness & familiarity
- Product showcase
- Brand trust & credibility
CMC MARKETS has evolved from a specialist trading platform into a FTSE 250 global financial services business serving investors, traders and institutional clients offering a broad range of investing, trading and wealth solutions.
As the business has expanded, CMC MARKETS has sought to strengthen its position as a leading financial services brand, recognising that in a highly competitive sector, brand trust, credibility and long-term customer relationships are important sources of competitive advantage.
The partnership with Everton provides a high-profile mainstream platform to demonstrate category leadership whilst increasing brand awareness and familiarity for CMC MARKETS amongst existing customers and new target audiences around the world.