Why They Bought

etoro

etoro partnered with multiple Premier League clubs to establish category leadership through a coordinated league-wide sponsorship strategy.

etoro the Premier League
Iqbal Gandham, UK Managing Director, etoro.
“The Premier League is our number one brand marketing activity”
Iqbal Gandham UK Managing Director etoro

Objectives

  • Brand awareness & familiarity
  • Category leadership
  • International expansion

etoro is one of the world's leading investment and trading platforms, with over 40 million registered users across more than 75 countries. As the business expanded internationally, increasing global brand awareness and establishing etoro as a mainstream investment platform became important commercial priorities.

Rather than concentrating investment into a single flagship Premier League partnership, etoro adopted a multi-club strategy. By partnering with several clubs simultaneously, the business created a higher density, reach and frequency of exposure, whilst reducing the commercial risk associated with relying on the performance of any one club.

The consistent application of this strategy since 2018 has established etoro as the category leader within Premier League sponsorship over a sustained period of growth, including its Nasdaq IPO.