Why They Bought
indeed
indeed partnered with Brentford to strengthen its position as a leading employment platform by increasing brand awareness amongst both employers and jobseekers.
“Natural partnership fit. We share the same DNA of combining data and human insight to drive better decisions.”
Objectives
- Brand awareness & familiarity
- Talent attraction & retention
- Customer acquisition
indeed has become one of the world's leading employment platforms, helping millions of people find work whilst supporting organisations to attract and recruit talent. As competition for both customers and talent has intensified, strengthening brand awareness and trust has become an increasingly important commercial priority.
Strategic alignment sits at the heart of this partnership. Both organisations have built their success on combining data with human insight to make better recruitment decisions. By associating with one of the Premier League's most analytically driven clubs, indeed reinforces its positioning as a cutting edge hiring platform whilst increasing awareness amongst employers, jobseekers and wider audiences.
The partnership also provides prospective customers with an authentic, high profile showcase of indeed's platform and services through its integration across Brentford's recruitment activities.