Why They Bought
Temporal
Temporal partnered with Crystal Palace to support international growth, engage developer communities and showcase its technology through one of the world's largest sports platforms.
“This partnership is about more than the logo on the shirt”
Objectives
- Brand awareness & familiarity
- Product showcase
- Category leadership
Temporal recognised that adoption of its products didn't depend on a single audience. They found that software developers influence adoption, business leaders approve investment, and enterprise credibility was important to both.
This created a requirement for a marketing strategy capable of engaging multiple audiences simultaneously. Having successfully achieved this in North America through a well stablished technology marketing playbook, Temporal recognised they couldn't scale the same approach either efficiently or effectively internationally.
The Premier League was selected for providing a turnkey reach and credibility solution vs. key target audience groups in key markets worldwide alongside authentic product showcase and developer engagement well beyond what could be achieved through traditional technology marketing channels.