Why They Bought
Turkish Airlines
Turkish Airlines partnered with Liverpool to strengthen its position as a leading global airline.
“Connecting people, cultures and continents is at the heart of who we are. This partnership brings together two global brands united by their international reach, commitment to excellence and ability to inspire millions of people around the world.”
Objectives
- Brand awareness & familiarity
- Global brand positioning
- International expansion
Turkish Airlines has grown into one of the world's largest international airlines, flying to more countries worldwide than any other carrier.
As it seeks to establish itself amongst the world's leading global brands, strengthening consumer awareness and understanding of the Turkish Airlines brand and proposition has become an important strategic priority.
The partnership with Liverpool provides an exceptional international platform to support that ambition, delivering the premium global positioning and cultural relevance of partnering with one of the world's most recognised football clubs.
Key Main Club Partner rights include Turkish Airlines branding appearing on the front of the men's, women's and Academy match shirts from the start of the 2027/28 season.