Why They Bought
SumUp
SumUp partnered with Manchester United to take its expanding payments proposition to a global consumer audience.
“Manchester United is one of the most iconic and followed clubs in the world, with a fanbase that continues to grow across generations and borders. That extraordinary reach and passion make this partnership a natural fit for SumUp.”
Objectives
- Brand awareness & familiarity
- Customer acquisition
- Market expansion
SumUp has grown from a payments provider into a broader financial technology platform, helping more than four million businesses accept payments, manage their operations and finances, and build stronger relationships with their customers.
As its proposition expands beyond merchant payments, building awareness and familiarity with SumUp amongst a broader consumer audience has become an increasingly important strategic priority.
The Manchester United partnership provides SumUp with the reach to accelerate that expansion, connecting the brand with one of football's largest and most engaged fanbases.
As Official Sleeve Partner, SumUp branding will appear across the men's, women's and Academy match shirts, while a co-branded payment card will extend the partnership beyond visibility by providing supporters with rewards and offers across Manchester United and participating businesses.